The majority of urban consumers in Brazil, Russia, India and China is highly aware of a multitude of German brands. However, there is great potential to further exploit the strengths of German brand origin in these growth markets. This is a key finding of globeone’s first BRIC Branding® Survey.
In total, more than 4,000 consumers in the 20 most important cities in BRIC were interviewed throughout the first half of 2011 about their awareness, preference and purchase frequency of German brands.
Read more and download the study here:
BRIC Branding Survey_globeone_English
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