How can a brand propel the development of a national accountancy sector in Singapore?


A new government body in Singapore with formal oversight over the accountancy sector required an overarching brand strategy and structured visual identity that resonates with multi-dimensional stakeholders.


After an in-depth situation analysis, globeone developed a compelling brand definition comprising a mission, vision, values and market positioning for the client’s family of brands. It was complemented by a visual identity system that adopts unique but unifying visual identifiers for each brand. Its graphical characteristics promote widespread public recognition, awareness, and affinity.