How can a global volume car manufacturer optimize media reach and efficiency despite limited resources?

Situation:

A major global volume car manufacturer set increased media targets despite facing severe budget cuts. While heavily outspent by direct competitors, the client aimed for strong growth for the year ahead.

Result:

globeone prioritized and optimized the client’s marketing plans to improve media reach across traditional and digital channels. The optimized approach relied on identifying high-performing media and events, and rebalancing spending based on dedicated consumer insights.