How can a major global car brand become a digital leader in China’s highly competitive digital landscape?

Situation:

China’s digital landscape is highly complex and competitive, and Chinese consumers are ever more demanding. To maintain and increase its market share in China, a major global car brand wanted to develop an integrated cross-organizational approach to achieve digital and social media leadership in the industry.

Result:

globeone conducted a comprehensive qualitative and quantitative review of key competitor performance in terms of search and traffic, website and social media performance, digital CRM, and recognition of key brand values on digital channels. globeone supported in defining an overarching approach to digital excellence, addressing key challenges and defining initiatives across multiple channels. The outcome was a long-term strategic approach, including strategic recommendations and digital KPIs.