How can the global corporate communications of a major chemicals player become more consistent and integrated?


A global chemicals manufacturer facing structural challenges and internal barriers aimed to improve the efficiency and consistency of its corporate communication in order to boost reputation, image, and ultimately sales.


globeone developed a strategy to internationalize the client’s communication, including priorities, roles and responsibilities. Communication toolboxes were assembled for a systematic international roll-out of initiatives and best practices. This enabled closer cooperation and faster information flows between headquarters and business units worldwide. A more integrated “one-voice” communication helped to improve the client’s reputation and image.