How can the global corporate communications of a major chemicals player become more consistent and integrated?

Situation:

A global chemicals manufacturer facing structural challenges and internal barriers aimed to improve the efficiency and consistency of its corporate communication in order to boost reputation, image, and ultimately sales.

Result:

globeone developed a strategy to internationalize the client’s communication, including priorities, roles and responsibilities. Communication toolboxes were assembled for a systematic international roll-out of initiatives and best practices. This enabled closer cooperation and faster information flows between headquarters and business units worldwide. A more integrated “one-voice” communication helped to improve the client’s reputation and image.