How is a global chemical player’s corporate brand performing in its key growth markets?


A global chemicals giant wanted to evaluate its brand performance against key competitors in growth markets such as Brazil, India, China, Russia, and Germany. The highly diverse nature of these markets had previously hindered identification of comparable overall results.


globeone developed and implemented an efficient global brand performance study that evaluated the client’s brand performance across BRIC markets, producing comparable and uniform results. Additional market and competitor insights were generated, enabling recommendations for global and local marketing as well as communication planning.