How can the market entry of an Asian white goods manufacturer into the European market be designed?

Situation:

An Asian white goods player, hardly active in the European market, wanted to conquer the European continent with a premium product series.

Result:

globeone assessed requirements and roadblocks, deriving concrete steps to overcome entry barriers. A market entry roadmap and “go live” strategy for different European markets were developed, including locally adapted communication approaches and the selection of appropriate local marketing execution partners.