How to effectively roll out a new private label range of a major wholesaler to Eastern European markets?

Situation:

Having successfully developed and launched a private label brand for office supplies in its home market, a global wholesaler decided to roll out its product range in Eastern Europe, starting with one pilot market.

Result:

globeone conducted an analysis to understand the brand’s strengths and weaknesses in order to identify an appropriate pilot market. A strategic roll-out map was developed to facilitate implementation on top management and operational levels, and brand adaptation requirements, marketing tools, and communication solutions were defined.