How can awareness and relevance of an airport’s newly launched digital information tool be increased among affluent Chinese shoppers?

Situation:

A European airport aimed to boost sales at its airport premium stores by creating awareness for its newly developed digital information tool among Chinese travelers.

Result:

globeone helped to boost the tool’s awareness, likeability and user rates by increasing the relevance and availability of its content to the Chinese target group. In-depth market and customer insights laid a foundation for a comprehensive marketing strategy for future success.