How can an international airline stand out in the highly competitive Indian long-haul travel market?


Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international airline decided to step up its game across digital channels in India.


globeone performed an in-depth analysis of the digital activities of relevant competitors in India across multiple channels. The resulting digital excellence review delivered strategic insights, best practices and adaptation opportunities, and served as a sound basis for realigning the overall digital strategy for the Indian market.