How can top executives be sustainably positioned as the voices and faces of a global industrial goods conglomerate?


Facing a diverse group of demanding internal and external stakeholders with varying expectations and information needs, a global industrial goods company wanted to position its top executives as favorable representatives of the company and its overall vision.


Based on a thorough understanding of the company’s strategy, globeone provided the client’s top executives with a clear understanding of their roles and how they translate into a systematic activity roadmap. Stakeholder-specific messaging and annual action plans ensured consistent, targeted positioning of the top executives and thus of the company itself.