What strategic insights can support the decision of a global retail player to enter a major South-East Asian market?


A major retail organization wanted to evaluate whether or not it should enter a new quickly developing market in South-East Asia. Since the retailer lacked profound first-hand experience in that new market and faced well-established local and global competitors, it needed valuable strategic insights to enable a decision.


globeone provided the client with strategic insights to support decision-making on its market-entry positioning and marketing plan in this new market. The project resulted in a substantial modification of the client’s expansion plan for the market, and supported other important corporate development decisions. The analysis also offered a blueprint for replication of the process in other markets of interest.