Once again globeone will be part of THE industry event for communication management: the “Kommunikationskongress 2016“. The event will take place in Berlin on 22nd and 23rd of September and will host over 1,500 communication managers. In these two days the congress will elaborate on the following topics: Brand and Employer Communication, Strategic Communication, Internal Communication, Social Media, PR & Campaigning, CSR & Sustainability, Crisis Communication and Change Management.
Our Managing Partner, Dr. Niklas Schaffmeister, will share his knowledge about “Corporate Positioning Apple Style” that is based on a strong “Purpose”-statement. As customers, employees, management and the public in general value higher purposes, it makes sense to think beyond just talking about own products and services or who you are. Why is the most essential question that leads towards a real corporate purpose, a real vision and ultimately creates a great corporate story. The presentation is based on a comprehensive survey that globeone conducted in four key markets.
The session takes place on Friday, 23rd of September at 12 pm.
Also, don’t miss out on these industry leaders, innovative mentors and outstanding strategists:
Keynote Economy and Technology: Jimmy Wales, Founder Wikipedia
Keynote Communication Culture: Michael Vassiliadis, Chairman IG Bergbau, Chemie, Energie (IG BCE)
Keynote Media: Dr. Thomas Bellut, Director ZDF
Keynote Digitalization: Prof. Dr. Dirk Helbing, Professor of computational social science, ETH Zurich