globeone Publications

globeone presenting @ Kommunikationskongress in Berlin

Join us at the „Kommunikationskongress 2015“on September 17th and 18th in the German capital city. THE industry event for communication management serves with high-class keynote speakers, who will inspire us with controversial and trend-setting discussions. You are warmly invited to join globeone’s expert session on “Brand Building and Marketing in Key Emerging Markets” on Day 1 right after the keynote of Peer Steinbrück, MdB/Federal Minister a.D.

Also don’t miss out on these industry leaders, innovative mentors and outstanding strategists:

Keynote Economy: Dr. Heinrich Hiesinger, Chairman, Thyssen Krupp
Keynote New Media: Sascha Lobo, Author, Spiegel-Online-Columnist & Communication Strategy
Keynote Culture: Frank Schätzing, Bestselling Author

In two days the congress will evolve around nine topics, which include Crisis Communication, Change Management, Internal Communication, Social Media, CSR & Sustainability, International Communication, Brand- and Employer-PR, and Public Affairs & Campaigning.

During several expert sessions, interesting discussions and interactive workshops professionals will have the chance to share their knowledge and shape the future of communication.

globeone is partner of the “Kommunikationskongress 2015” and will be represented by its Managing Partner Dr. Niklas Schaffmeister and Manager Sebastian Hepp who will share their knowledge on global marketing and communication strategies. Commonalities but also differences between the “Emerging Markets” (e.g. the BRICs) but especially the differences to European countries have been challenging foreign companies to successfully establish their business in these markets. Niklas Schaffmeister, who is also author of the book “Brand Building and Marketing in Key Emerging Markets” that is published by Springer this month, will present the 10 most important strategies that will boost your business in the new markets.


“Brand Building in Key Emerging Markets”

Emerging markets represent many challenges since customers, consumers, media and partners often “tick” differently. The development of a successful communication- and marketing strategy in the key emerging markets is the focus of this presentation. The book presents 25 strategies that are important for brand building in a glocalized world.

Niklas Portrait Kommunikationskongress       Niklas Buch Kommunikationskongress

Dr. Niklas Schaffmeister 
Managing Partner
globeone – strategy • brand • communication


Sneak a peek at Schaffmeister’s guide on successful brand growth in the BRICs at Amazon or Springer and tune yourselves for the “Kommunikationskongress 2015” this week!