Value proposition development

Key Questions

How can the real value the brand creates – and which differentiates it from its competitors –be verbalized and visualized?

 

Steps

  • Identify the core brand benefits versus the competition and key brand purchase drivers of the target group
  • Develop unique and differentiating value propositions
  • Identify the strongest concept through market research (e.g. focus groups or mixed methods)
  • Define a concise statement of the specific benefits the brand delivers and why customers should prefer this brand over its competitors

 

Results

  • A clear and concise value proposition statement that lays the foundation for all future brand communication

 

Value proposition development

Value proposition development