Visual identity development

Key Questions

What is the ideal visual expression of a brand to its target group? How can an attractive and consistent visual identity be achieved across all channels and touch points?



  • Review of the current client / brand situation and positioning as well as screening of competitive visual identities
  • Develop different brand identity scenarios and review them with regard to different strategic routes, brand objectives and brand architecture
  • Refine selected scenario and create final visual identity
  • Create comprehensive visual identity guideline, including name, logo and logo architecture, font, color palette, etc.
  • Develop launch strategy and specific launch program activities, including internal and external roll-out



  • Comprehensive brand identity guide for internal use and service provider briefings
  • Consistent use of the brands’ identity across all communication channels and consumer touch points


Development of a visual identity

Visual identity development – Development of a visual identity