International management and marketing consultancy globeone has bolstered
its Asia presence with the opening of new offices in Singapore and Beijing.
This expansion brings the total number of globeone network locations to six,
after headquarters Cologne and offices in Shanghai, Mumbai and São
globeone advises its roster of clients, many of which are DAX and
MDAX companies, on a wide range of marketing and communication
topics, providing not only strategic counsel but also hands-on
implementation support. Leveraging both global and local insights,
globeone helps its clients develop market-driven brand positioning
and market communication strategies for business success in the
world’s highest-growth markets, especially BRIC – Brazil, Russia, India
and China. Its client sector expertise includes specialty chemicals,
automotive, financial services, FMCG and retail.
Dr. Niklas Schaffmeister, Founder and Group Managing Director of
globeone, said, “China and Southeast Asia are strategically important
markets for us and many of our clients so it was a natural next step
for globeone to establish our physical presence in these directions.
globeone has long been active in China – Shanghai was our first office
outside of Germany and the addition of our Beijing office further
strengthens our foothold in the market. Our Singapore office, on the
other hand, will serve as a hub for our burgeoning Southeast Asia
The Singapore office is headed by Managing Director Angela Ling,
who brings with her many years of client-side brand management
and PR experience in Southeast Asia and the USA, especially in
financial services, non-profit and luxury sectors.
The Beijing office is headed by Managing Director Kuo-Hi Lee, who
has extensive experience in managing 360-degree communication on
some of the world’s leading automotive brands with focus on the
German, pan-European and Chinese markets.
Both Ling and Lee report directly to Dr. Schaffmeister.