globeone is proud to announce its participation as a guest speaker at Cologne University of Applied Sciences on May 21, 2012. The presentation is part of the university`s “Karriere-Infotage 2012” program running from May 2 until May 23, 2012.
The topic of the presentation is “BRIC countries: key to sustainable growth – marketing challenges in BRIC”. The presentation will be held by our consultant, Ms. Ha-Na Choi, and deal with unique characteristics of each of the four BRIC countries, as well as with common characteristics when it comes to marketing and communication strategies.
On top of that, the presentation will shed some light on the image of German brands in BRIC countries and its growing importance.