We had a really outstanding event yesterday for our presentation “The VW Crisis and its Impact on the Image of German Brands” and the related presentation of our “Successful Brand Building & Marketing in Key Emerging Markets” Book. There were over 100 guests at the Maritim Düsseldorf from all areas of industry and communication. The Marketing Club Düsseldorf provided the perfect platform for the presentation with its annual opening event and we had a very fruitful discussion with the guests and members of the Marketing Club. We also held a prize draw for three copies of the newly released book and Dr. Stephan Langer (Bayer Vital) and Mrs. Zhe Schaffmeister-Wang drew the three winners right after the event.
Presentation: Image deutscher Marken nach VW-Skandal (German only)