How can a global volume car manufacturer optimize media reach and efficiency despite limited resources?
A major global volume car manufacturer set increased media targets despite facing severe budget cuts. While heavily outspent by direct competitors, the client aimed for strong growth for the year ahead.
globeone prioritized and optimized the client’s marketing plans to improve media reach across traditional and digital channels. The optimized approach relied on identifying high-performing media and events, and rebalancing spending based on dedicated consumer insights.
How can a global premium car manufacturer align all China-specific insights and requirements with its overall global marketing strategy?
A major global premium car manufacturer needed to develop a state-of-the-art three-year marketing plan for its China marketing operations. The challenge was to integrate various local research projects, insights, and planning documents into its new global marketing strategy framework within a short period of time. The project was crucial in convincing global headquarters to provide sufficient flexibility and resources to fully realize the potential of this fast-growing market.
globeone conducted a review of all existing materials to evaluate the relevance and priorities for the impact on the country marketing plan. A meaningful storyline was developed and relevant parts of brand performance reviews, market outlooks, product and capacity planning, consumer insights, and media analyses extracted. Gaps were closed through pragmatic add-on research. All materials were condensed into a consistent marketing, PR, CRM, and dealer marketing plan for the period.
How can an effective communication campaign be coordinated for a major Chinese household appliances brand?
A Chinese household appliance brand wanted to conduct a highly efficient communication campaign across several markets to launch a new product with a strong push despite budget constraints.
globeone developed an overarching communication plan, translating strategic and operational goals into concrete phases and activities. Coordinating all communication activities for content, consistency, timing, and budget across all markets ensured fully integrated communication at all times.