1

Brand architecture

What does coherent brand architecture look like? How can brand architecture be developed to leverage the USP of each sub-brand while contributing to the overall business strategy, both short term and long term?

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3

Brand messaging

How can the verbal elements of a brand be articulated and codified? What are key brand messages, proof points, and positioning statements that are in line with the overarching strategic positioning and communication concepts?

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4

Integrated campaign development

How can the creative process be managed to develop a winning cross-channel creative campaign? What are key steps in ensuring the campaign effectively reaches defined targets?

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5

Visual identity development

What is the ideal visual expression of a brand to its target group? How can an attractive and consistent visual identity be achieved across all channels and touch points?

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