1

Market & customer research

• Stakeholder mapping & analysis
• Key competitor analysis (basis for successful positioning)
• Brand performance analysis / brand tracking
• Campaign testing
• Digital and social media status analysis
• Quantitative consumer & customer research
• Focus group research

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2

Brand positioning in China

• Brand strategy development
• Brand optimization for the Chinese market
• Integrated campaign development & communication planning
• Market entry strategy
• Chinese brand name development
• Brand & CI development for the Chinese market

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3

Digital communication

• Digital communication strategy
• Social media & WeChat strategy
• WeChat account setup and management
• Digital content & channel management

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