| 顾客细分

Brand performance audit>

 

Agency selection and steering

Key question

Which agency is the right partner for successfully conducting the project or strategic initiative? How can all responsible agencies be efficiently aligned and steered throughout all phases of the process?

 

Steps

  • Conduct agency selection for roll-out of all relevant measures
    • Develop briefing/tender document and conduct briefing
    • Supervise overall pitch and fee negotiation process
    • Provide consultation on which partner to select
  • Establish tools for efficient client-agency cooperation, including kick-off and progress meetings, review routines, status reports, etc.
  • Manage and coordinate project among various client departments and agencies
  • Orchestrate and monitor all activities with regard to content, consistency, timing, and budget

 

Results

  • Effective selection of agency partners with competence and personal fit
  • Smooth and efficient client-agency processes to ensure project success

 

Agency coordination

Pic34_Agency coordination

Agency role sheet

Pic35_Agency selection and steering