Are there strategic or operational gaps between market requirements and the brand’s status quo? What priorities can be identified to tackle shortcomings?
- Identify relevant items of the analysis based on market requirements, positioning target, and strategic objectives
- Identify and evaluate operational and strategic gaps based on different sources, including existing internal materials and prior analysis
- Define current situation based on knowledge of general market developments and activities planned for the brand
- Identify and prioritize tasks and steps to close gaps and achieve set targets
- Report on operational and strategic gaps between the brand’s performance and market requirements
- Early-warning alerts for performance shortcomings
- Prioritized action and change plans for strategic and operational initiatives to be implemented to achieve business and brand goals