Air Berlin Archives - globeone - globeone

Well baptized is half sold – The art of naming change programs

on: Air Berlin, brand strategy, Change Program, Dr. Niklas Schaffmeister, E.on, EADS, Global Excellence, globeone, Henkel, LIFT, Naming, Number One, Perform to Win, Siemens, Vision 2020

Cologne, 21/11/2017 by Cologne.

They call them “Number One”, “Perform to win”, “Global Excellence”, or “LIFT.” Companies like to dress their strategies, efficiency programs,…

Targeting Stakeholders: Corporate Communication during M&A Deals

on: Air Berlin, Corporate Communication, Dr. Niklas Schaffmeister, globeone, Lufthansa, M&A, Management, Stakeholders

Cologne, 19/10/2017 by Cologne.

If you want to study corporate stakeholder communication over the course of M&A deals as well as other change processes…