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Targeting Stakeholders: Corporate Communication during M&A Deals

If you want to study corporate stakeholder communication over the course of M&A deals as well as other change processes…

Employer Branding – The Secret Weapon in the War for Talent

In its 2016-2017 Talent Shortage Survey the Manpower Group, a specialist in innovative workforce solutions, reported that “more employers than…

Opel´s purpose claim highlights risks and rewards of brand realignment

The earth beneath the global automotive industry is shaking. Manufacturers everywhere are experiencing a paradigm shift from traditional vehicles to…

Brand Building and Marketing in Key Emerging Markets – Part X

Catching the Second Wave: The Retention Challenge The rapidly changing consumer environment in large emerging markets presents brands with a…

Lean Corporate Communications – Adding Value Through the Creative Value Chain

Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, this manufacturing method…

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