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ABB brand transformation earns European Excellence Award

On November 30, Swiss industrial group ABB has received the 2017 European Excellence Award in the category “Communications Team of the…

NEXT LEVEL MARKETING – German Marketing Day in Frankfurt

The theme “Next Level Marketing” drives marketing and communication decision makers and was therefore the motto of the 44th German…

Well baptized is half sold – The art of naming change programs

They call them “Number One”, “Perform to win”, “Global Excellence”, or “LIFT.” Companies like to dress their strategies, efficiency programs,…

Brand Building and Marketing in Key Emerging Markets – Part XI

Expansion along city clusters Welcome back to our series on the 25 strategies that will support your brand building and…

Targeting Stakeholders: Corporate Communication during M&A Deals

If you want to study corporate stakeholder communication over the course of M&A deals as well as other change processes…

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