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Lean Corporate Communications – Adding Value Through the Creative Value Chain

Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, this manufacturing method…

Brand New World: The Paradigm Shift in B2B Communications – Part V

B2B Data Management  The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and reconsidering current revenue…

Brands are Taking back Control over Media Spend

Do you know exactly where your ads are placed? Probably not, at least not all the time. The World Federation…

Brand New World: The Paradigm Shift in B2B Communications – Part IV

Social Media and the Transformation of Communication  The Business world is firmly focusing on digital transformation. Companies are feverishly assessing…

How Artificial Intelligence revolutionizes Marketing

Artificial intelligence (AI) is designed to operate self-driving cars. It is developed to steer robo-journalists who create local news stories…

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