关于globeone 客户及案例

The latest

Market-driven positioning: Only the best value proposition guarantees success

Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factors are directly…

Global, hybrid or local: Four decision factors for the right degree of adaptation to the target market

The successful positioning of a brand is part of the high art of marketing. Based on complex factors, a concept…

From brand image to purchase activation: 4 stumbling blocks in brand communication

Again and again, brand managers underestimate the simple fact that brands are first and foremost created in the minds of…

Successful internationalization of brands – It’s all about the right start!

Despite the protectionist demeanor in Washington D.C., German companies have realized record investments abroad in 2017, according to the German…

Book launch: Successful Brand Development in Major Emerging Markets

Niklas Schaffmeister and Florian Haller close an important gap with their new book Two renowned brand experts have published their…

For the latest news and insights into life at globeone, follow us on Facebook

Follow our company on LinkedIn