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Book launch: Successful Brand Development in Major Emerging Markets

Niklas Schaffmeister and Florian Haller close an important gap with their new book Two renowned brand experts have published their…

Every second Trump voter avoids German brands

One year after his inauguration, US President Donald Trump is set to attend the World Economic Forum in Davos. However,…

Personalized Campaigns: How and Why they make all the Difference

Faced with a rapidly transitioning media landscape and customers who are more selective in what they read and watch, brands…

Brand Building and Marketing in Key Emerging Markets – Part XII

Acquisition and Revitalization of Local Brands Welcome back to our series on the 25 strategies that will support your brand…

globeone wishes you Merry Christmas and a happy new year

The German economy has never been as digital as in 2017. Eight out of ten companies state in surveys that…

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