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Consumers in key growth markets want to know your brand´s heritage and promise

Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth  Part IX Welcome back to…

Employing mobile apps to support your brand

You think advertising is enough to connect with your customers? Think again. In a rapidly changing, digitalized world with a…

Werkstudent/in im Office Management – 20 Stunden pro Woche

Für verantwortungsvolle Aufgaben in einer inspirierenden Arbeitsumgebung in Köln suchen wir eine/n Werkstudenten/ in im Office Management Aufgabenbereiche Unterstützung im…

WeChat – The Chinese App for Everything

It turned six years old on January 21, 2017. And it already boasts more than 850 million monthly active users,…

Digital Transformation – The End of Branding as We Know it

The rush into the digital sphere is challenging the ability of companies to build and sustain successful brands. Digitalization now…

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