TRANSFORM
TO BETTER

We are Globeone – your co-pilots in future-proofing strategies, brands, communication & culture. Profit from our experience with many global blue-chip corporations across sectors and industries. Let’s get ready to transform to better.

Purpose-Driven
Transformation

Over the decades, many corporations have forgotten what their purpose is. That’ s why we have become co-pilots in helping large corporations to transform their brands & businesses in line with their purpose. Get ready to push your boundaries.

Corporate Purpose

What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.

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Service Portfolio

Purpose-Driven Transformation
Purpose-Driven Transformation

Transformation is not everybody’s thing. And over the decades, many corporations have forgotten what their purpose is. That’s why we have become experts in helping large corporations to transform their brands & businesses in line with their purpose. Get ready to push your boundaries. We are passionate co-pilots on your mission to TRANSFORM TO BETTER.

  • Purpose readiness
  • Purpose development
  • Purpose-driven transformation strategy
  • Purpose-driven brand mgmt.
  • Organization & leadership culture
  • Employee purpose activation
  • Thought leadership
Client examples


Organization, Culture & Change
Organization, Culture & Change

Identification with your organization and culture only happens if there’s a clear compass and engaging theme that connects your employees across functions and businesses. We support our clients in building their very own, performance-oriented culture, centered around a shared purpose to drive employee engagement and commitment to the firm’s strategy. Together, lets harness the power of shared values and a purposeful culture to strengthen the motivation and loyalty of your employees and leadership, and make sure, that in transformative times, the change is supported by your company’s culture, values and leadership.

  • Culture gap analysis & target definition
  • Definition of value systems
  • Agile empowerment & new ways of working
  • Purpose-driven leadership coaching & leadership principles
  • Change management & communication
Client examples


Brand Management
Brand Management

During transformations, strategic portfolio decisions such as acquisitions, carve-outs, spin-offs, or IPOs change the corporate structure and significantly impact a company’s brand portfolio. We help our clients develop, revise, and adapt their brand strategy to ensure their corporate brand & portfolio brands fully support their business. We define the brand positioning and the value proposition as a basis for a holistic brand management approach that comprises brand architecture, visual identity and brand activation across touch points and stakeholders. We support our clients with implementing their brand strategy putting special emphasis on effective brand management practices and cross-cultural brand safety. To understand and interpret the results of your brand investments, we design optimized KPI models including quantitative and qualitative insights to provide you with the necessary information to identify potential for improvement and strategically manage your brand.

  • Brand strategy & management
  • Brand positioning & value proposition
  • Brand architecture & migration
  • Cultural brand safety & governance
  • Brand performance measurement & analytics
Client examples


Corporate Communication
Corporate Communication

Corporate communication is the strategic driver of a company’s reputation and, in times of constant change, is especially important to efficiently explain business priorities to an increasingly complex set of stakeholders. At the same time, corporate communication functions are subject to massive adjustment pressure and must increasingly assert itself alongside marketing. We support in translating corporate strategies into an integrated communication strategy with clear messaging, tailored content and formats based on stakeholder preferences, and a KPI system that truly supports you in understanding adjustment needs and in ultimately achieving your goals. Also, we support clients in finding the most efficient Newsroom or COM Hub model for their corporate communication function with a special focus on facilitating global alignment and making editorial processes faster and more efficient.

  • Communication strategy
  • Message framework & narrative
  • Content & format model development
  • Newsroom / COM Hub development
  • Organization development and workflow optimization
Client examples


Case Studies

Developing Schaeffler’s purpose, vision, mission framework

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Developing an inspiring purpose-driven positioning & brand identity for the new global leader in agriculture

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Understanding global customer needs for a breakthrough mobility service offering

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Positioning an industry icon with 125 years of heritage as a purpose-driven technology leader

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Insights & Studies

Purpose Development

Successful purpose development in 5 steps

With the evolving discussion about corporate purpose, we witness a growing

More

Corporate purpose: door opener for big changes

What is the significance of an overriding corporate purpose in times of existential

More
corporate purpose definition

Corporate purpose definition: what is it all about?

Many people talk about it, often with long explanations and flowery words. But in...

More
Our Latest Studies

Every year Globeone produces studies and white papers on the topics of brand, purpose and transformation. Our work focuses on the largest companies and organizations that operate in the DACH markets

See more here

Who We Are

A team with spirit - meet some of our co-pilots for your unique transformation journey.

Carina Hauswald

Managing Partner

Carina Hauswald

Managing Partner

Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.

Sebastian Hepp

Managing Director

Sebastian Hepp

Managing Director

With more than 10 years of experience, Sebastian has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.

DR. Niklas Schaffmeister

Managing Partner

DR. Niklas Schaffmeister

Managing Partner

Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.

Who we are

A team with spirit - meet some of our co-pilots for your unique transformation journey.

DR. Niklas Schaffmeister

Managing Partner

DR. Niklas Schaffmeister

Managing Partner

Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.

Sebastian Hepp

Managing Director

Sebastian Hepp

Managing Director

With more than 10 years of experience, Sebastian has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.

Carina Hauswald

Managing Partner

Carina Hauswald

Managing Partner

Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.

Join Our Team

As co-pilots, we accompany our clients – from hidden champion to blue chip – in complex and exciting transformation and repositioning efforts tied to purpose and sustainability. While we are passionate about creating strategies for our clients, we have an equal passion in offering career perspectives for prospective talent. With us, you can expect challenging tasks in an international environment. As part of our interdisciplinary team, you will actively shape the brand and communications world of tomorrow. We are looking for those who appreciate new challenges and bring their own ideas to the table. For those who drive change and immerse themselves deeply in the issues of our clients. And for those who are true team players and want to go above and beyond - day by day. Sounds exciting? We look forward to getting to know you.

Transform to better – we support our customers along this fascinating journey and internalize what this means for us as a company to excel. With a team of diverse talents, we develop individual solutions for complex issues. Collectively, we bring passion into everything we do, including how we approach our customers’ challenges. Our corporate culture is characterized by trust and open cooperation. Our team spirit is unique – something we are particularly proud of.

Living
diversity

At Globeone, diversity is more than just a buzzword.

With us, strategists meet creatives, analysts meet design lovers, visionaries meet doers. The diverse experiences, strengths, and perspectives of our colleagues distinguish us just as much as our global DNA does. Our roots are in China and Germany. Our support extends to clients from a wide variety of cultures, language areas and markets – a reflection of the diversity that characterizes our own team.

But it’s not just our team that brings broad perspective – our projects do too. Whether it’s brand positioning, communication strategy or purpose-driven change projects, at Globeone you have plenty of scope to develop professionally and to advance your career.

Living
diversity
Boutique
consultancy

As a boutique consultancy, we work closely with our clients, with the principal goal of making a measurable difference. Whether you are just starting out or moving up the career ladder, a steep learning curve is guaranteed due to the variety of topics and projects. In addition, exercises in quick decision-making and opportunities to shoulder responsibility at an early stage await you. We welcome and expressly encourage your energy, your ideas, and your contributions. Whether you’re an intern or a manager – you can make a big difference with us.

Boutique
consultancy
Individual
development

We are looking for individuals who want to grow professionally and personally. That’s why we offer our employees the flexibility to pursue development opportunities as it suits them, and depending on their interests, to participate in external workshops, congresses, and training courses.

Internally, Globeone has established various platforms for knowledge exchange between colleagues. A highlight here is our annual team meeting, where we share our expertise and discuss the latest brand and communication trends from a transformation perspective.

Individual
development
One team,
one dream

This is our philosophy. At Globeone, we are convinced that we achieve the best results as a team. We can always rely on each other – even in particularly challenging phases, we pull together across locations to lead projects to success.

Of course, we also have fun! At regular team events, we celebrate joint successes, share experiences, and interesting updates. We also like to get together spontaneously after work to be able to connect on a more personal level with each other in a relaxed atmosphere.

One team,
one dream
Offices with
a view

Whether Cologne, Zurich, or Shanghai, we offer our employees ultra-modern office spaces in prime locations. In Cologne, we enjoy a fantastic view of the cathedral every day in the Kranhaus Süd, and in Zurich we are ideally situated close to the lake.

Like many others during the pandemic, we adjusted to remote and hybrid work models, which was quite a positive experience. In this respect, we will continue to offer hybrid working models in the future.

Offices with
a view

Intern

As an intern at Globeone you will be a valued member of our boutique consulting team from the very beginning. You will gain insight into various client projects and assist with internal tasks.

Business Analyst

As a Business Analyst you will help prepare high quality management presentations and support the project team in day-to-day client management.

Junior consultant

As a Junior Consultant at Globeone you will be responsible for specific parts of a client project, with focus on research and analysis, storytelling, translating messages and arguments into compelling executive presentations.

Consultant

As a Consultant at Globeone, you will work closely with our clients to identify and tackle complex problems, while mentoring junior colleagues and driving internal functions.

Senior consultant

As a Senior Consultant at Globeone, you are an indispensable member of our boutique consulting team. You will be responsible for effectively and proactively developing relationships with key clients and external agencies. Responsibilities also include exciting internal functions as well as the collaborative development of Globeone.

Manager

As a Manager at Globeone, you will work closely with the management of our clients and manage various key accounts. At the same time, you will drive internal cross-functional projects and promote company-wide collaboration – inspire employees and create a unique GO culture together with us.

Strategy Director

As a Strategy Director, you will be responsible for major cross-thematic projects and be the first point of contact for our clients' management. In addition, you initiate new business activities, develop Globeone strategically and lead internal projects.

What do our people say

Katerina

Consultant

After completing my internship, I knew that Globeone would be the right employer for my first job: Besides the interesting tasks and the amount of responsibility I was given from day one, it was also the people and nice working environment that made me want to stay.

Natalia

Senior Consultant

At Globeone you get to work closely with industry-leading brands and clients, helping to solve unique and complex challenges. Through wearing different hats you can explore your own strengths and career goals under the guidance and support of experienced and creative people around you.

Alexander

Manager

I joined Globeone in 2017, coming from a large firm in Washington, DC. The experience here has been unparalleled, with frequent exposure to senior executives, a wealth of exciting projects, and an agile team in pursuit of a common goal. I’m glad I made the switch.

Na

Managing Director

Working with Globeone, just as its name expresses, offers a truly international work experience. It is “one globe” with great diversity of industries, projects, clients, languages, cultures, topics, colleagues and friends. I really appreciate and have been always inspired by the openness, creativity and authenticity of this amazing team.

Current vacancies

Below you will find our current vacancies. We publish all applications in English and ask that applications are also submitted in English.

Your application

We look forward to receiving your application via our website - and if you have any questions, please feel free to contact our colleague Sandra.

Sandra Kuhlmann
Global Manager of Operations, HR and IT
Cologne

+49 221 7880680

careers@globe-one.com

Our Locations

Cologne

Kranhaus Sud, Im Zollhafen 24
50678 Cologne, Germany
cologne[at]globe-one.com
+49 221 7880680
For business inquiries: Dr. Niklas Schaffmeister, Sebastian Hepp

Zurich

Kirchenweg 8
8008 Zurich, Switzerland
zurich[at]globe-one.com
+49 221 7880680
For business inquiries: Carina Hauswald

Shanghai

888 Huashan Road,
200050 Changning,
Shanghai, China
cologne[at]globe-one.com
For business inquiries: Na Tang

Contact Us