Sustainability is no longer an option — it is a necessity. At the same time, increasing regulations, particularly from the European Union, make sustainability positioning a challenge for companies. Organizations often find themselves on the edge of greenwashing or hesitant to prominently showcase their sustainability efforts to the public and their customers, despite increasing demand.
Against this backdrop, we have reanalyzed the data from the Purpose Readiness Index 2024 from an ESG perspective to understand how companies are perceived by the public across the individual E, S, and G dimensions. This white paper provides guidance on where leading DAX and MDAX companies stand regarding their sustainability positioning and how to avoid common pitfalls.
Download the white paper now and learn more about:
- How the German public perceives DAX and MDAX companies in terms of E, S, and G.
- The difference between “greenwashing” and “greenhushing” and how to avoid classic pitfalls in sustainability positioning.
- Why effective sustainability positioning enhances the reputation and market positioning of companies.
Why ESG matters
ESG is a key driver of reputation and value creation. Our own research shows that reputation dimensions related to a company’s positive contributions can account for up to 50% of positive public perception. Companies that invest in sustainable strategies benefit not only from a positive public image but also can gain improved access to capital and talent.
