Are you an authentic leaders who creates a positive impact? Let’s find out together how to get you there.
Authentic Leadership Development
Are you an authentic leaders who creates a positive impact? Let’s find out together how to get you there.
“Authentic Leadership” is a concept that emphasizes the importance of leaders being genuine and true to themselves. It involves leaders understanding their own purpose, values, strengths, and weaknesses, and leading from a place of self-awareness and integrity. Authentic leaders are consistent in their actions, transparent in their dealings, and committed to fostering trust and engagement among their followers. In our purpose projects, we encourage leaders to delve into their life stories to better understand their own leadership style and the experiences that have shaped them. This approach is designed to help leaders align their professional roles with their deepest beliefs and values, ensuring they lead authentically. Authentic leadership development is closely related to an effective purpose activation within the organization. It emphasize that leadership is not just about effectiveness and achieving results; it’s about leading in a manner that is consistent with one’s true self, fostering genuine connections with others, and positively impacting the world around them.



Authentic leadership builds trust and credibility, enhancing employee engagement and fostering stronger team dynamics. Leaders who are true to their values facilitate open, ethical environments that encourage consistent, value-driven decision-making. This leadership style not only boosts productivity but also promotes an adaptive organizational culture, crucial for navigating change. Ultimately, this approach not only drives better organizational performance but also contributes to a lasting, positive impact on both the company and its people.

Thought leadership initiative development

Authentic leadership development and related cultural drivers

Leadership interviews & engagement in the contect of defining the strategic ambition of the newly formed group
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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