How do you activate corporate culture in line with your strategy? Let’s get started with inspiring and activating your organization.
Behavior-Focused Interventions
How do you activate corporate culture in line with your strategy? Let’s get started with inspiring and activating your organization.
Behavior-focused interventions in building corporate cultures are initiatives and so-called “culture hacks” that are aimed at shaping and changing employee behaviors. They are active measures that management takes to encourage employees to adopt and exhibit behaviors that positively contribute to the corporate culture.
Such interventions often involve structured programs like regular performance feedback sessions, where employees receive constructive guidance on their behavior in relation to the company’s cultural expectations. Training programs tailored to cultivate specific skills, such as communication or leadership, are also common. These initiatives support the development of behaviors that drive behaviors such as collaboration, learning, and ethical conduct among staff. Recognition and reward systems also serve as powerful tools in behavior-focused interventions. By publicly acknowledging and rewarding behaviors that exemplify company values, such as outstanding customer service or effective teamwork, employers reinforce these behaviors and set clear examples for others to follow.
Behavior-focused interventions matter because they help to internalize the corporate values within the management & workforce, leading to a more engaged and productive environment. These interventions are critical because they convert abstract values into concrete actions. They serve to embed the desired culture within the organization by influencing how employees act day-to-day. This active molding of behavior helps to ensure that the company’s cultural ideals are not just words on a page but are lived out through the actions of its people, thereby enhancing cohesion, performance, and ultimately, the success of the company.
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Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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