How to activate your brand towards different audiences? Let us define which platforms it needs, which channels to use, which campaigns to drive.
Brand campaign
& activation
How to activate your brand towards different audiences? Let us define which platforms it needs, which channels to use, which campaigns to drive.
Identification of activation opportunities that translate your brand position into real experiences for external and internal stakeholders. We combine strategic activation concepts with one-off positioning opportunities that drive awareness and conversations. We develop concepts based on strategic insights and can collaborate with partners to help turning ideas into action. Our experience tells us that brand activation can be designed on different brand levels – from fascination, engagement, to information. Ideally, the activation mix is orchestrated per target group but always considers emotional and rational appeal and decision making.
We will define engaging brand campaigns, find the right partner for creation, discuss your media strategy and help to track the success of your brand activation.
Development of an award-winning launch campaign based on China‘s leading food influencer
Development of a campaign frame & storytelling based on the „Pushing Boundaries“ creative lead theme
Persona-based employer brand messaging development as basis for targeted campaigning
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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