Brand campaign
& activation

How to activate your brand towards different audiences? Let us define which platforms it needs, which channels to use, which campaigns to drive.

Our approach

Identification of activation opportunities that translate your brand position into real experiences for external and internal stakeholders. We combine strategic activation concepts with one-off positioning opportunities that drive awareness and conversations. We develop concepts based on strategic insights and can collaborate with partners to help turning ideas into action. Our experience tells us that brand activation can be designed on different brand levels – from fascination, engagement, to information. Ideally, the activation mix is orchestrated per target group but always considers emotional and rational appeal and decision making.

Results to expect

We will define engaging brand campaigns, find the right partner for creation, discuss your media strategy and help to track the success of your brand activation.

Our client case highlights

Industry: Agtech

Development of an award-winning launch campaign based on China‘s leading food influencer

Industry: Chemicals

Development of a campaign frame & storytelling based on the „Pushing Boundaries“ creative lead theme

Industry: Construction

Persona-based employer brand messaging development as basis for targeted campaigning

Want to dive deeper? Get in touch!

Dr. Niklas Schaffmeister

Managing Partner

Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.

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Dr. Niklas Schaffmeister
Managing Partner

Carina Hauswald

Managing Partner

Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.

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Carina Hauswald
Managing Partner

Simon Aschermann

Managing Partner

With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.

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Simon Aschermann
Managing Partner

Alexander Solms-Baruth

Strategy Director

Information Text for Alexander

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Alexander Solms-Baruth
Strategy Director