How to activate your brand towards different audiences? Let us define which platforms it needs, which channels to use, which campaigns to drive.
Brand campaign
& activation
How to activate your brand towards different audiences? Let us define which platforms it needs, which channels to use, which campaigns to drive.
Identification of activation opportunities that translate your brand position into real experiences for external and internal stakeholders. We combine strategic activation concepts with one-off positioning opportunities that drive awareness and conversations. We develop concepts based on strategic insights and can collaborate with partners to help turning ideas into action. Our experience tells us that brand activation can be designed on different brand levels – from fascination, engagement, to information. Ideally, the activation mix is orchestrated per target group but always considers emotional and rational appeal and decision making.
We will define engaging brand campaigns, find the right partner for creation, discuss your media strategy and help to track the success of your brand activation.
Development of an award-winning launch campaign based on China‘s leading food influencer
Development of a campaign frame & storytelling based on the „Pushing Boundaries“ creative lead theme
Persona-based employer brand messaging development as basis for targeted campaigning
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
Back
Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
Back
With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
Back
