How to get insights on most pressing questions regarding brand development, performance, customer or talent experience? Let us help you to get the knowledge for better decision making.
Brand & customer
exp. insights
How to get insights on most pressing questions regarding brand development, performance, customer or talent experience? Let us help you to get the knowledge for better decision making.
Starting from a deep understanding of the managerial questions that should be answered by the brand or customer experience insights, we help to define the research concept, conduct the research ourselves or find the right partner to do so. We are experts in combining quantitative and qualitative research techniques and support in ensuring data quality as well as in translating data into actionable insights and recommendations. Often, we help to translate recommendations into decisions and team alignment.
It is important to us, that any research answers your managerial questions as good as possible given time, budget and access restraints. We do not leave you with overwhelming data but deliver insights and recommendations in a format that can be used to drive decision making and implementation.
Key competitor communication and key theme analysis
Brand monitoring and detailed peer analysis including key themes like climate and sustainability goals
Persona development and price readiness analysis
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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