How to orchestrate your communication activities along your company’s positioning objectives?
Let us help you with the development of your communication strategy.
Communication strategy
How to orchestrate your communication activities along your company’s positioning objectives?
Let us help you with the development of your communication strategy.
We start with a proper understanding of the company strategy and current context and consider different stakeholder groups and their different communication needs. In the next step, we explore the competitive environment and factor in relevant societal and industry trends. We derive the communication needs and opportunities, formulate the corporate narrative, priority themes for the year and key messages. To make the strategy actionable, we help to develop communication discipline strategies and can support in the local adjustment of a global communication strategy. We inspire and co-create with your teams and bring an external view to the table.
You will have an actionable communication strategy that orchestrates the different communication disciplines. An audience outreach will enable you to quickly and most importantly confidently move from strategy to implementation to see tangible successes in your key communication KPIs and brand tracking metrics.
Overarching communication and activation strategy development
Annual communication strategy and planning
Communication & channel strategy for group corporate communications
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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