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Corporate purpose development

Is your company driven by a corporate purpose? Let’s develop a purpose that support’s your strategy & boosts your performance.

Our approach

  • Reveal: We Start by exploring the core values that embody the essence of your company. These should be values that resonate deeply with your mission and vision, guiding your organizational behavior and decision-making processes.
  • Involve: As inclusivity is key, we engage a spectrum of stakeholders, including employees, customers, suppliers, and community members, to gather diverse perspectives on what they believe the company stands for and should stand for.
  • Define: As suggested by the Purpose Readiness™ Index, a purpose must be authentic. It should genuinely reflect the company’s historical roots and its current & future activities. Authenticity is crucial as it helps build “transformational trust” and credibility among stakeholders.
    Develop & align: Once the final statement is confirmed after developing many different options, it also needs to be aligned with other relevant elements – especially, vision, mission, the positioning as well as the overall business strategy, ensuring that all business activities are coherent with the declared purpose. This ensures the purpose is not only top-down but also bottom-up, reflecting the collective ethos and aspirations of the entire corporate ecosystem.
  • Enable: Purpose should be deeply integrated into the company’s culture. This means embedding it into the HR policies, leadership principles, and everyday business practices. Employees at all levels should be encouraged to embody the corporate purpose in their roles.
  • Execute: Finally, the purpose is launched. Clear and consistent communication is critical. The purpose should be articulated in a way that is easy to understand and resonates emotionally with internal and external audiences. This involves storytelling that connects the company’s daily operations to its broader societal contributions.
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Results to expect

Expect a best-in-class process that helps you and your organization to develop the ideal corporate purpose that is actionable, inspiring and ready to activate.

Our client case highlights

Industy: Industrial Motion

Development of corporate purpose and the related corporate claim „We pioneer motion“

Industry: Media

Application of our purpose / vision / mission framework and support in the activation within the leadership team

Industry: Chemicals

Development of the key campaign theme „Pushing Boundaries“ to operationalize the corporate purpose

Other related offerings

Purpose Driven Transformation

Corporate Culture Development

Brand Positioning

Corporate Communication

Want to dive deeper? Get in touch!

Contact us via e-mail

Dr. Niklas Schaffmeister

Managing Partner

Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.

With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.

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Dr. Niklas Schaffmeister
Managing Partner

Carina Hauswald

Managing Partner

Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.

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Carina Hauswald
Managing Partner
Simon Aschermann Managing Director Globeone

Simon Aschermann

Managing Partner

With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.

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Simon Aschermann
Managing Partner

Alexander Solms-Baruth

Strategy Director

With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.

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Alexander Solms-Baruth
Strategy Director