Does your corporate culture support your strategy? Let’s understand the gaps and explore ways to boost your corporate culture for competitive advantage.
Cultural Potential & Gap Analysis
Does your corporate culture support your strategy? Let’s understand the gaps and explore ways to boost your corporate culture for competitive advantage.
A cultural potential & gap analysis is the diagnostic process we use to evaluate the differences between a company’s intended culture and the culture that is actually experienced by employees and management. This involves defining the desired cultural attributes, using interviews at different levels & surveys to assess the existing culture, and comparing the two to identify discrepancies.
A corporate culture potential & gap analysis involves a four-step process to evaluate the difference between a company’s intended and actual culture. First, the intended culture is clearly defined using the company’s mission statement, core values, and strategic objectives. Next, the actual culture is assessed through surveys, interviews, and focus groups to understand employee perceptions across levels, divisions and regions. The collected data is then analyzed to identify gaps and areas of alignment between the intended and actual culture. Finally, the findings are compiled into a report that outlines the discrepancies and provides a comprehensive view of the organizational culture as it currently stands.
This analysis is crucial as it helps align the company’s strategic objectives with its cultural practices, enhances employee engagement, and supports overall organizational health. It is particularly valuable in managing change, ensuring that efforts to transform the culture are well-targeted and effective, leading to a more coherent and productive work environment.
Collaboration on corporate culture related success drivers
Support in the development of a performance culture approach
Supporting the cultural development & visualization of the new culture model
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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