Does your company have a convincing corporate mission & vision statement? Let’s develop something powerful that elevates your organization to new heights.
Development Mission & Vision Statement
Does your company have a convincing corporate mission & vision statement? Let’s develop something powerful that elevates your organization to new heights.
To develop a powerful and engaging corporate mission & vision statement, we first need to involve key stakeholders, including leadership, employees, and customers, to gather diverse perspectives on the company‘s true mission, the way forward and values. In this context, a careful review of the mid- and long-term strategy is also crucial, as one of the main purposes of a corporate mission & vision statement is the engagement of the organization to deliver against the defined strategy and related goals.
Second, we check and potentially re-adjust the core values that guide the company’s operations and culture. These should reflect what the company stands for and strives to achieve.
On this basis, in a third step, we create a draft mission & vision statement incorporating the identified values and goals. We solicit feedback and refine the statement to ensure clarity and resonance with all stakeholders.
As a fourth step, once this mission & vision statement is agreed on, we ensure that it aligns well with other elements of the corporate identity positioning as far as available. In some cases, corporate mission or vision statements are so strong, that their short versions become the corporate claim. A strong corporate mission should inspire, encompass potential transformational aspects and guide decision-making at all levels.
Lastly, it is important to communicate the mission & vision statement widely across the organization to ensure it becomes a living part of the corporate management practice and culture.
Expect a best-in-class process that helps you and your organization to develop a state-of-the-art corporate mission & vision that is inspiring and functional regarding acting as a strategic North Star for the entire organization and external stakeholders.
Development of corporate purpose, vision & mission and the related corporate claim „We pioneer motion“
Application of our purpose / vision / mission framework and support in the activation within the leadership team
Development of the key campaign theme „Pushing Boundaries“ to operationalize the strategic ambition of the brand
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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