Still working in silos? Let‘s build a corporate newsroom that elevates your communication strategy to the next level.
(Digital) newsroom
development
Still working in silos? Let‘s build a corporate newsroom that elevates your communication strategy to the next level.
The basic idea behind corporate newsrooms is a holistic management approach that integrates the workflows and processes of your entire communications organization into one digitally enabled platform. Corporate newsrooms help you improve the efficiency of your content creation and make your communications more effective by breaking down the traditional boundaries between external, internal and digital communications teams. As a result, you can better manage your company’s reputation, enhance its brand visibility, engage with diverse audiences and sharpen your target group focus. Whereas in more traditional siloed setups, channel owners often create their own content on the very same topic, the core of any corporate newsroom concepts is a sound stakeholder-centric theme planning that streamlines all content related workflows. Only in a second step, the content is then tailored to the respective channels and formats, ideally supported by an audio, visual, and design execution team. Our approach can help you optimize existing newsroom as well as develop new ones – in many cases without sourcing of additional software, just based on customized tools already available in an MS Teams environment. Our process starts with a maturity assessment of your communication function as well as your communicative needs, before moving on with the creation of a tailored newsroom concept and theme planning. Because newsroom projects are typically a real change situation, we have developed an approach that leverages the creativity and commitment of your team.
Through the implementation of a digitally enabled corporate newsroom, you can expect significant enhancements in the efficiency and effectiveness of your communications. The newsroom will eliminate silos in your content creation, foster seamless collaboration across your communication departments, and help to better position your company for growth both in the public and the market.
Support in the development of a digital Communication Hub
Development of a digital-first newsroom concept
Development of a digital-first newsroom concept
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
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Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
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