Do you manage to attract and win the right talent? Let‘s build a strategic employer brand positioning that makes you stand out from your peers.
Employer brand
development
Do you manage to attract and win the right talent? Let‘s build a strategic employer brand positioning that makes you stand out from your peers.
In today’s competitive job market, strategic employer branding is crucial for attracting and retaining top talent. A strong employer brand not only differentiates your company from competitors but also fosters a positive workplace culture and enhances employee engagement. Research shows that companies with a robust employer brand experience lower turnover rates and higher employee satisfaction. Our comprehensive employer branding strategy helps you create an authentic and compelling employer brand model and narrative that resonates with potential and current employees, positioning your company as an employer of choice. Based on your strategy and growth ambitions, we assist you in defining your employer value proposition, build your entire employer branding as well as campaigns and develop the proof points that deliver on your employer promise. Based on project experience, we have also developed a best practice and related model that aligns corporate purpose with the EVP and employer brand. By leveraging our expertise, you can create a cohesive and attractive employer brand that highlights your company’s strengths, culture, and career opportunities.
By adopting our strategic employer branding approach, you can expect to see a significant increase in the quality and quantity of job applicants. Your enhanced employer brand will attract top-tier talent who are not only skilled but also aligned with your company’s values and mission. This alignment leads to improved employee satisfaction, higher retention rates, and a more cohesive and motivated workforce. Additionally, a strong employer brand enhances your reputation in the marketplace, making your company a desirable destination for the best candidates. Ultimately, our approach will position your organization as a leading employer, ready to attract, retain, and nurture top talent in your industry.
Development of the purpose-centered EVP and employer brand model
Development of persona-specific messaging as basis for targeted campaign – all in sync and paying into the overall employer brand
Support in the development of a purpose-driven employer brand
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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