Are you a confident and inspiring leader? Confident leadership creates value and guides teams with purpose.
Leadership coaching
& principles
Are you a confident and inspiring leader? Confident leadership creates value and guides teams with purpose.
As brand and communication experts we understand that the leaders of an organization shape culture and experiences. People do not leave companies, they leave their leaders – or join them. And as confident leaders create the difference in every organization, working with leaders is a key to progress. We help you translate your purpose, strategy, brand and values into desired leadership behaviours and principles. We support you in challenging the status quo to accelerate change when needed. And we bring new ideas and impulses with an out-side in perspective to help you build organizations and strengthen leaders that confidently shape the future of your business together with their teams.
Confident leaders to build future oriented organizations are the ultimate goal of leadership coaching and princples. Working with us you will have clearly defined leadership behaviours that can guide your transformation or an even stronger way forward.
Purpose-driven leadership coaching
Purpose development and related training & activation support
Development of brand architecture and related guidelines for the newly formed global group
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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