Want to know how you perform & what to learn from your peers? Let’s get you acting based on insights not assumptions.
Peer & topic
performance analysis
Want to know how you perform & what to learn from your peers? Let’s get you acting based on insights not assumptions.
We start with defining the competitive field and relevant managerial questions that should be answered by the analysis. In a second step a research methodology and evaluation criteria suitable to your questions needs to be defined. We agree on main positioning themes (e.g., Innovation, Circularity, Sustainability), channels and period relevant for the performance evaluation and systematically review according to the agreed plan. We mix quantitative and qualitative insight methodologies where relevant and do not leave you with observations but also tangible recommendations & best practices.
We make sure that the results are presented in a way that different internal audiences can digest and work with it – from a top management summary to respective deep-dives for different responsibles.
You can expect a carefully conducted analysis with an outside-in perspective that is tailored to your managerial questions and insight needs. As we are aware of different internal stakeholders of such a performance review, we make sure that you have the right toolkit for the important discussions that need to follow such a status quo evaluation.
Detailed annual strategic key theme and peer performance ananlysis including climate goals
Key theme and key competitor communication performance analysis
Analysis of key themes and related communication performance of peers across various channels
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
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Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
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