Want to know how you perform & what to learn from your peers? Let’s get you acting based on insights not assumptions.
Peer & topic
performance analysis
Want to know how you perform & what to learn from your peers? Let’s get you acting based on insights not assumptions.
We start with defining the competitive field and relevant managerial questions that should be answered by the analysis. In a second step a research methodology and evaluation criteria suitable to your questions needs to be defined. We agree on main positioning themes (e.g., Innovation, Circularity, Sustainability), channels and period relevant for the performance evaluation and systematically review according to the agreed plan. We mix quantitative and qualitative insight methodologies where relevant and do not leave you with observations but also tangible recommendations & best practices.
We make sure that the results are presented in a way that different internal audiences can digest and work with it – from a top management summary to respective deep-dives for different responsibles.
You can expect a carefully conducted analysis with an outside-in perspective that is tailored to your managerial questions and insight needs. As we are aware of different internal stakeholders of such a performance review, we make sure that you have the right toolkit for the important discussions that need to follow such a status quo evaluation.
Detailed annual strategic key theme and peer performance ananlysis including climate goals
Key theme and key competitor communication performance analysis
Analysis of key themes and related communication performance of peers across various channels
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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