Is your company seen as making a positive contribution?
Let’s find out if your organization is ready for a corporate purpose.
Purpose Readiness™ evaluation
Is your company seen as making a positive contribution?
Let’s find out if your organization is ready for a corporate purpose.
The Purpose Readiness™ Index (PRI) is a metric designed to measure the credibility of companies regarding their corporate purpose and positive contributions to society. Developed by Globeone, this index assesses organizations on how well they are perceived in terms of sustainability, authenticity, and social relevance by the public. The evaluation is based on regular surveys of thousands of consumers who rate various organizations on these dimensions. The PRI is particularly insightful for top managers, communication responsibles and sustainability officers as it aggregates multiple image factors that significantly influence the overall perception of a brand, accounting for over 40% of its total evaluation.
A high score in the PRI suggests that a company is seen as honest, authentic, responsible, sustainable, and future-proof, indicating that it is “purpose ready”. This readiness means the company can convincingly communicate its purpose to stakeholders and the public, aligning with its commitments to sustainability and ethical practices and thus avoiding negative reputational impacts. Overall, utilizing purpose successfully helps organizations to elevate their brand reputation, to ensure the license to operate, to attract more talents esp. from younger generations and to establish participative leadership and a more attractive corporate culture.
Measurement of the purpose related performance of the brand
Evaluation of the positive impact of Schaeffler’s purpose-driven transformation of the overall reputation of the brand
Analysis of the brand performance of Covestro with regard to sustainability & circularity
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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