Is your company seen as making a positive contribution?
Let’s find out if your organization is ready for a corporate purpose.
Purpose Readiness™ evaluation
Is your company seen as making a positive contribution?
Let’s find out if your organization is ready for a corporate purpose.
The Purpose Readiness™ Index (PRI) is a metric designed to measure the credibility of companies regarding their corporate purpose and positive contributions to society. Developed by Globeone, this index assesses organizations on how well they are perceived in terms of sustainability, authenticity, and social relevance by the public. The evaluation is based on regular surveys of thousands of consumers who rate various organizations on these dimensions. The PRI is particularly insightful for top managers, communication responsibles and sustainability officers as it aggregates multiple image factors that significantly influence the overall perception of a brand, accounting for over 40% of its total evaluation.
A high score in the PRI suggests that a company is seen as honest, authentic, responsible, sustainable, and future-proof, indicating that it is “purpose ready”. This readiness means the company can convincingly communicate its purpose to stakeholders and the public, aligning with its commitments to sustainability and ethical practices and thus avoiding negative reputational impacts. Overall, utilizing purpose successfully helps organizations to elevate their brand reputation, to ensure the license to operate, to attract more talents esp. from younger generations and to establish participative leadership and a more attractive corporate culture.
Measurement of the purpose related performance of the brand
Evaluation of the positive impact of Schaeffler’s purpose-driven transformation of the overall reputation of the brand
Analysis of the brand performance of Covestro with regard to sustainability & circularity
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
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Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
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