Does your corporate culture fit your strategy? Let’s develop culture so it better supports the strategic priorities of your organization.
Strategy-led Culture Development
Does your corporate culture fit your strategy? Let’s develop culture so it better supports the strategic priorities of your organization.
Strategy-led culture development works by intentionally shaping a company’s culture to align with and support the strategic goals and purpose of the organization. In this approach, the organizational culture is not left to form organically; instead, it is actively designed and cultivated to reinforce the company’s strategic direction. The key steps involve defining the strategic objectives, identifying the current cultural traits that will support these objectives, and then embedding these traits into the company’s values, behaviors, processes and practices through leadership modeling, communication, and policies. This deliberate cultivation of culture ensures that the company’s daily operations and employee behaviors are conducive to achieving its strategic purpose, creating a cohesive and focused organization. While the intended design of corporate culture is not a simple thing to achieve, there are many examples like Hubspot, Nucore, Haier or Netfix that illustrate that corporate culture can be systematically built to support strategy.
A strong corporate culture fosters a sense of identity and belonging among employees, leading to increased levels of engagement and retention. It enhances collaboration, drives unified effort towards common goals, and promotes an environment of trust and mutual respect, resulting in improved productivity and innovation, and ultimately contributing to the overall performance and reputation of the company.
Support in the corporate value & culture related development
Support in the integration of two cultures upon the merger with Vitesco
Creation of a purpose activation roadmap in the Defense & Space division to drive employee engagement
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
Back
Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
Back
With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
Back
