Does your corporate culture fit your strategy? Let’s develop culture so it better supports the strategic priorities of your organization.
Strategy-led Culture Development
Does your corporate culture fit your strategy? Let’s develop culture so it better supports the strategic priorities of your organization.
Strategy-led culture development works by intentionally shaping a company’s culture to align with and support the strategic goals and purpose of the organization. In this approach, the organizational culture is not left to form organically; instead, it is actively designed and cultivated to reinforce the company’s strategic direction. The key steps involve defining the strategic objectives, identifying the current cultural traits that will support these objectives, and then embedding these traits into the company’s values, behaviors, processes and practices through leadership modeling, communication, and policies. This deliberate cultivation of culture ensures that the company’s daily operations and employee behaviors are conducive to achieving its strategic purpose, creating a cohesive and focused organization. While the intended design of corporate culture is not a simple thing to achieve, there are many examples like Hubspot, Nucore, Haier or Netfix that illustrate that corporate culture can be systematically built to support strategy.
A strong corporate culture fosters a sense of identity and belonging among employees, leading to increased levels of engagement and retention. It enhances collaboration, drives unified effort towards common goals, and promotes an environment of trust and mutual respect, resulting in improved productivity and innovation, and ultimately contributing to the overall performance and reputation of the company.
Support in the corporate value & culture related development
Support in the integration of two cultures upon the merger with Vitesco
Creation of a purpose activation roadmap in the Defense & Space division to drive employee engagement
Dr. Niklas Schaffmeister is one of the leading experts in strategy-driven (re)positioning and transformation of global brands. His focus lies on complex change processes in which brand strategy, organisation and corporate culture need to be realigned. For him, successful repositioning means not just a new market positioning, but a profound re-culturing within the organisation. A particular focus of his work is on the strategic challenges that arise when ambitious AI strategies collide with established corporate structures – and on how companies can bridge these transformation gaps.
With over 20 years’ experience, he has led international positioning, brand growth and transformation projects in sectors such as chemicals, automotive, retail, technology, consumer goods and financial services. His book “Brand Building and Marketing in Key Emerging Markets” (Springer) is regarded as a reference work for strategy-driven international brand building.
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Carina has more than 20 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 15 years of experience, Simon has advised companies ranging from publicly listed global market leaders to niche players and their executive leadership on all kinds of reputational matters. His expertise spans positioning strategies, corporate communications, brand management, marketing and organizational development. With a focus on reputation-critical turnarounds, strategy launches, executive positionings and market-driven thought leadership, he has worked in high-stake environments across B2C and B2B industries, helping clients turn their positioning into a real strategic advantage.
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With more than 8 years of experience in communications and marketing and with a special focus on digital, Alexander is a vital member of Globeone’s management team. In his Strategy Director role, he guides teams across industries and topics. Alexander is native English and leads our project hub in Washington.
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