Is your company seen as being a frontrunner in sustainability? Let‘s find out how to make a positive contribution.
Sustainability positioning
& activation
Is your company seen as being a frontrunner in sustainability? Let‘s find out how to make a positive contribution.
Positioning a company or organization around sustainability, circularity or decarbonization is crucial for long-term viability and license to operate. This strategy requires integrating sustainable practices into the core business operations and aligning them with economic principles, which focus on reducing waste, reusing resources, and recycling materials. For your brand and communication, this commitment means prominently featuring sustainability in your target setting, messaging and brand identity. It necessitates transparency about your goals, processes, sourcing, and impacts, allowing consumers to see the genuine efforts being made toward environmental stewardship. Authenticity in these communications is key to building trust and distinguishing your brand from competitors. To avoid the risks of greenwashing—wherein a company gives a false impression of their environmental efforts—it’s essential to back up claims with concrete actions and verifiable data. This involves regular reporting on environmental impact, third-party certifications (like ISO 14001), and clear, honest communication about the progress and challenges of your sustainability journey.
By adopting a sustainability-driven positioning, not only does a company mitigate the risk of greenwashing, but it also leverages sustainability as a powerful brand asset. This can lead to enhanced customer loyalty, improved stakeholder relations, and potentially lower operational costs. Ultimately, positioning your company around sustainability and circularity can open up new markets and opportunities, driving innovation and ensuring future competitiveness.
Development of the CSR positioning approach and support with the Climate Action Day
Development of positioning and brand model based on sustainability-driven innovation
Support related to the Group Sustainainability strategy and positioning
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
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Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
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