Is your company ready to transform to better? Let us be your co-pilots in ensuring that your transformational efforts will be successful
Transformation Strategy
Is your company ready to transform to better? Let us be your co-pilots in ensuring that your transformational efforts will be successful
In most transformation projects, we apply our extension of the “dual transformation strategy framework” that was initially developed at Harvard Business School. The approach acknowledges that a successful transformation consists of several independent transformations. “Transformation A” aims to reinvent the existing core-business by adapting it to the changing market conditions and technologies in order to make it more resilient and competitive. “Transformation B” sets focus on creating new business models and capitalizing on new growth opportunities that are distinct from the core operations but leverage existing capabilities or assets. From a communication point of view, both transformations need to be carefully coordinated as both transformations compete for resources & management attention. A clear and consistent narrative & related messaging, a segmented communication strategy and consistent leadership engagement as well as effective two-way feedback collection mechanisms are critical for success.
A dual transformation is appealing because it allows organizations in disruptive environments to continue improving their current core business while also investing in future opportunities, balancing short-term gains with long-term sustainability. Our strategy & related project management work aims to ensure that the company remains relevant and can sustain growth. By carefully planning and executing the communication of a dual transformation strategy, organizations can ensure better alignment, foster engagement, and increase the likelihood of successful outcomes.
Support in the ongoing strategy-led transformation of the Schaeffler brand
Application of our purpose / vision / mission framework and support in the activation within the leadership team
Ongoing support in the communication of Covestro‘s new vision to become fully circular
Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.
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Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.
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With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.
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