Case Studies

Positioning an industry icon with 125 years of heritage as a purpose-driven technology leader

Developing Schaeffler’s purpose, vision, mission framework

Developing an inspiring purpose-driven positioning & brand identity for the new global leader in agriculture

Transforming a ‘plastic manufacturer’ with Bayer legacy to a high-tech polymer pioneer for the circular economy

Fueling the energy system transformation: new brand, architecture & product naming system

Development and activation of a strategic and cultural framework

From Initiative to Independent Association: A Growth and Activation Strategy

Persona consolidation and refinement of Employer Value Proposition (EVP)

Brand Evolution for Hager Group

Understanding global customer needs for a breakthrough mobility service offering

Creating an integrated communication strategy for the leading multi-brand player in intra-logistics

Using a network to transform collaboration spaces