Category: news

coronavirus

United Against The Coronavirus – Examples of More or Less Successful Corporate Communication

The extent of the social and economic impact resulting from the global coronavirus pandemic is still...
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Corporate Newsroom

Corporate Newsrooms – The Organizational Foundation For Successful Communication

If you had talked to communications managers about a “corporate newsroom” five years ago, they would...
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Brand Transformation

Brand Transformation Interview: With Carina Hauswald Managing Partner, Globeone Zurich

“At the end of the transformation, there must be a brand that satisfies both customers and stakeholders”...
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Branded House vs House of Brands

Branded House or House of Brands: The Role of The Corporate Brand in International Brand Building

Branded House vs House of Brands Increasing competition in international brand building, escalating advertising costs and...
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Horizontal Brand Expansion

Horizontal Brand Expansion Using The Brand Image For Other Product Categories

Brand Expansion In recent years, offering very different product categories under one brand umbrella has become...
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vertical brand stretching

How Vertical Brand Stretching Opens Up Further Income Groups

Vertical Brand Stretching Business in growth markets has become increasingly important for multinational companies over the...
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Brand Safety Plan

Brand Safety Plan Brands Are Taking Back Control Over Media Spend

Do you know exactly where your ads are placed? Probably not, at least not all the...
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CEO Positioning Article

CEO Positioning How The Boss Can Support Your Brand

When Forbes presented its latest annual list of the world´s 10 most powerful CEOs in December...
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