TRANSFORM
TO BETTER

We are Globeone – your co-pilots in future-proofing strategies, brands, communication & culture. Profit from our experience with many global blue-chip corporations across sectors and industries. Let’s get ready to transform to better.

Corporate Purpose

What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.

Learn more

Service Portfolio

Purpose-Driven Transformation
Purpose-Driven Transformation

Transformation is not everybody’s thing. And over the decades, many corporations have forgotten what their purpose is. That’s why we have become experts in helping large corporations to transform their brands & businesses in line with their purpose. Get ready to push your boundaries. We are passionate co-pilots on your mission to TRANSFORM TO BETTER.

  • Purpose Readiness™ evaluation
  • Corporate purpose development
  • Transformation strategy
  • Purpose-driven (re-)positioning
  • Purpose activation
  • Authentic leadership development
  • C-level thought leadership
Client examples


Corporate Culture Development
Corporate Culture Development

Identification with your organization and culture only happens if there’s a clear compass and engaging theme that connects your employees across functions and businesses. We support our clients in building their very own, performance-oriented culture, centered around a shared purpose to drive employee engagement and commitment to the firm’s strategy. Together, lets harness the power of shared values and a purposeful culture to strengthen the motivation and loyalty of your employees and leadership, and make sure, that in transformative times, the change is supported by your company’s culture, values and leadership.

  • Cultural potential & gap analysis
  • Strategy-led culture development
  • Value systems & principles
  • Behavior-focused interventions
  • Cultural AI Readiness™
  • Change mgmt. & communication
  • Leadership coaching & principles
Client examples


Brand Positioning
Brand Positioning

During transformations, strategic portfolio decisions such as acquisitions, carve-outs, spin-offs, or IPOs change the corporate structure and significantly impact a company’s brand portfolio. We help our clients develop, revise, and adapt their brand strategy to ensure their corporate brand & portfolio brands fully support their business. We define the brand positioning and the value proposition as a basis for a holistic brand management approach that comprises brand architecture, visual identity and brand activation across touch points and stakeholders. We support our clients with implementing their brand strategy putting special emphasis on effective brand management practices and cross-cultural brand safety. To understand and interpret the results of your brand investments, we design optimized KPI models including quantitative and qualitative insights to provide you with the necessary information to identify potential for improvement and strategically manage your brand.

  • Brand positioning strategy
  • Brand identity & architecture
  • Portfolio development & naming
  • Brand transactions & migrations
  • Brand campaigns & activation
  • Brand & customer exp. insights
  • Employer brand development
Client examples


Corporate Communication
Corporate Communication

Corporate communication is the strategic driver of a company’s reputation and, in times of constant change, is especially important to efficiently explain business priorities to an increasingly complex set of stakeholders. At the same time, corporate communication functions are subject to massive adjustment pressure and must increasingly assert itself alongside marketing. We support in translating corporate strategies into an integrated communication strategy with clear messaging, tailored content and formats based on stakeholder preferences, and a KPI system that truly supports you in understanding adjustment needs and in ultimately achieving your goals. Also, we support clients in finding the most efficient Newsroom or COM Hub model for their corporate communication function with a special focus on facilitating global alignment and making editorial processes faster and more efficient.

  • Communication strategy
  • Peer & topic performance analysis
  • Narratives & messaging frameworks
  • Sustainability positioning & activation
  • Digital Newsroom development
  • AI enablement & reskilling
  • Organizational optimization
Client examples


Case Studies

Developing Schaeffler’s purpose, vision, mission framework

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Developing an inspiring purpose-driven positioning & brand identity for the new global leader in agriculture

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Understanding global customer needs for a breakthrough mobility service offering

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Positioning an industry icon with 125 years of heritage as a purpose-driven technology leader

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Insights & Studies

Attract and retain talent through employer branding

Employer Branding: Attracting and retaining talent with purpose

In times of skills shortages, purpose is an effective vehicle for attracting and retaining...

More
Purpose Development

Successful purpose development in 5 steps

With the evolving discussion about corporate purpose, we witness a growing

More

Corporate purpose: door opener for big changes

What is the significance of an overriding corporate purpose in times of existential

More
Our Latest Studies

Every year Globeone produces studies and white papers on the topics of brand, purpose and transformation. Our work focuses on the largest companies and organizations that operate in the DACH markets

See more here

Who We Are

A team with spirit - meet some of our co-pilots for your unique transformation journey.

Carina Hauswald

Managing Partner

Carina Hauswald

Managing Partner

Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.

Simon Aschermann

Managing Partner

Simon Aschermann Managing Director Globeone

Simon Aschermann

Managing Partner

With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.

Dr. Niklas Schaffmeister

Managing Partner

Dr. Niklas Schaffmeister

Managing Partner

Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.

Who we are

A team with spirit - meet some of our co-pilots for your unique transformation journey.

Dr. Niklas Schaffmeister

Managing Partner

Dr. Niklas Schaffmeister

Managing Partner

Niklas has pioneered in the conversation of purpose development and what this means for companies. Complimenting this work includes a broad portfolio of purpose-driven transformation, international brand and communication strategy mandates. He is an expert on the internationalization of brands and a sparring partner for top-executives across industries in the context of challenging sustainability and ESG requirements.

Simon Aschermann

Managing Partner

Simon Aschermann

Managing Partner

With more than 10 years of experience, Simon has led a cross-cutting portfolio of purpose-driven organizational and cultural change as well as corporate communications projects. He guides planning and implementation programs to help our clients on their demanding transformation journeys. Based on his firm belief that complex situations require a clear way forward, he encourages companies and teams to embrace simplification for lasting change.

Carina Hauswald

Managing Partner

Carina Hauswald

Managing Partner

Carina has more than 15 years of experience working in and for large corporations around the world. Her expertise includes strategy development and purpose-driven brand management. She is particularly passionate about working with B2B brands in expanding business ecosystems on a mission to create true customer value.

Join Our Team

As co-pilots, we accompany our clients – from hidden champion to blue chip – in complex and exciting transformation and repositioning efforts tied to purpose and sustainability. While we are passionate about creating strategies for our clients, we have an equal passion in offering career perspectives for prospective talent.

With us, you can expect challenging tasks in an international environment. As part of our interdisciplinary team, you will actively shape the brand and communications world of tomorrow.

We are looking for those who appreciate new challenges and bring their own ideas to the table. For those who drive change and immerse themselves deeply in the issues of our clients. And for those who are true team players and want to go above and beyond - day by day.

Sounds exciting? We look forward to getting to know you.

Transform to better – we support our customers along this fascinating journey and internalize what this means for us as a company to excel. With a team of diverse talents, we develop individual solutions for complex issues. Collectively, we bring passion into everything we do, including how we approach our customers’ challenges. Our corporate culture is characterized by trust and open cooperation. Our team spirit is unique – something we are particularly proud of.

Committed to
equal pay

At Globeone, we offer a transparent, competitive salary package that reflects not only our ambition and culture, but also strong commitment to equal pay principles. One of our top priorities is to make sure that all employees are valued and compensated fairly.

Committed to
equal pay
Boutique
consultancy

As a boutique consultancy, we work closely with our clients, with the principal goal of making a measurable difference. Whether you are just starting out or moving up the career ladder, a steep learning curve is guaranteed due to the variety of topics and projects. In addition, exercises in quick decision-making and opportunities to shoulder responsibility at an early stage await you. We welcome and expressly encourage your energy, your ideas, and your contributions. Whether you’re an intern or a manager – you can make a big difference with us.

Boutique
consultancy
Individual
development

At Globeone, we are looking for individuals who aspire to cultivate their professional and personal growth. From our side, we are committed to supporting our employees on their unique path to development.

With our internal program “GOLD” (Globeone Learning & Development), we offer access and promote participation in various paid courses from renowned institutions, e.g., Harvard Business School, on topics varying from Sustainability, Design Thinking to Scrum Master certifications.

Our employees are also encouraged to expand their networks and learn new insights through interactions with fellow experts in the industry. This is made possible by providing them with an opportunity to take part in prominent conferences in the field of communication, branding and change management.

Last but not least, there are established platforms for knowledge sharing between Globeone colleagues, one of which is our annual strategy meeting, where we exchange our expertise, discuss the latest brand and communication trends from a transformation perspective.

Individual
development
One team,
one dream

This is our philosophy. At Globeone, we are convinced that we achieve the best results as a team. We can always rely on each other – even in particularly challenging phases, we pull together across locations to lead projects to success.

Of course, we also have fun! At regular team events, we celebrate joint successes, share experiences, and interesting updates. We also like to get together spontaneously after work to be able to connect on a more personal level with each other in a relaxed atmosphere.

One team,
one dream
35 days of
vacation

At Globeone, we promote a well-rounded lifestyle. We believe that taking a break to recharge and pursue own passions is essential for maintaining peak performance and igniting transformation both for Globeone and our clients. Which is why we offer 35 vacation days, providing employees with ample opportunities to explore new horizons, invest in personal projects or simply enjoy more quality time with loved ones.

Furthermore, in line with our commitment to ensuring individual flexibility, the vacation package includes an option of converting up to 10 days of earned vacation days into valuable cash renumeration, a distinctive touch to show that everyone at Globeone is free to craft their personalized journeys.

35 days of
vacation

Intern

As an intern at Globeone you will be a valued member of our boutique consulting team from the very beginning. You will gain insight into various client projects and assist with internal tasks.

Business Analyst

As a Business Analyst you will help prepare high quality management presentations and support the project team in day-to-day client management.

Junior consultant

As a Junior Consultant at Globeone you will be responsible for specific parts of a client project, with focus on research and analysis, storytelling, translating messages and arguments into compelling executive presentations.

Consultant

As a Consultant at Globeone, you will work closely with our clients to identify and tackle complex problems, while mentoring junior colleagues and driving internal functions.

Senior consultant

As a Senior Consultant at Globeone, you are an indispensable member of our boutique consulting team. You will be responsible for effectively and proactively developing relationships with key clients and external agencies. Responsibilities also include exciting internal functions as well as the collaborative development of Globeone.

Manager

As a Manager at Globeone, you will work closely with the management of our clients and manage various key accounts. At the same time, you will drive internal cross-functional projects and promote company-wide collaboration – inspire employees and create a unique GO culture together with us.

Strategy Director

As a Strategy Director, you will be responsible for major cross-thematic projects and be the first point of contact for our clients' management. In addition, you initiate new business activities, develop Globeone strategically and lead internal projects.

What do our people say

Niklas

Intern

At Globeone, I was thrilled to experience a fast-paced learning environment. I was able to choose freely between office and remote work and my project leaders considered me an equal team member right from the start! That allowed me to contribute on eye-to-eye level and benefit from a great learning curve.

Katerina

Senior Consultant

After completing my internship, I knew that Globeone would be the right employer for my first job: Besides the interesting tasks and the amount of responsibility I was given from day one, it was also the people and nice working environment that made me want to stay.

Alexander

Strategy Director

I joined Globeone in 2017, coming from a large firm in Washington, DC. The experience here has been unparalleled, with frequent exposure to senior executives, a wealth of exciting projects, and an agile team in pursuit of a common goal. I’m glad I made the switch.

Na

Managing Director

Working with Globeone, just as its name expresses, offers a truly international work experience. It is “one globe” with great diversity of industries, projects, clients, languages, cultures, topics, colleagues and friends. I really appreciate and have been always inspired by the openness, creativity and authenticity of this amazing team.

Current vacancies

Below you will find our current vacancies. We publish all applications in English and ask that applications are also submitted in English.

Your application

We look forward to receiving your application via our website - and if you have any questions, please feel free to contact our colleague Nina.

Nina Volk
Head of Operations & HR
Cologne

+49 157 80508868

careers@globe-one.com

Our Locations

Cologne

Kranhaus Sud, Im Zollhafen 24
50678 Cologne, Germany
hello[at]globe-one.com
+49 221 7880680
For business inquiries:
Dr. Niklas Schaffmeister, Simon Aschermann

Zurich

Kirchenweg 8
8008 Zurich, Switzerland
hello[at]globe-one.com
For business inquiries:
Carina Hauswald

Shanghai

888 Huashan Road,
200050 Changning,
Shanghai, China
hello[at]globe-one.com
For business inquiries:
Na Tang

Washington D.C.

Project Hub
hello[at]globe-one.com
For business inquiries:
Alexander Solms-Baruth

Contact Us

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