Brand Management

During transformations, strategic portfolio decisions such as acquisitions, carve-outs, spin-offs, or IPOs change the corporate structure and significantly impact a company’s brand portfolio. We help our clients develop, revise, and adapt their brand strategy to ensure their corporate brand & portfolio brands fully support their business. We define the brand positioning and the value proposition as a basis for a holistic brand management approach that comprises brand architecture, visual identity and brand activation across touch points and stakeholders. We support our clients with implementing their brand strategy putting special emphasis on effective brand management practices and cross-cultural brand safety. To understand and interpret the results of your brand investments, we design optimized KPI models including quantitative and qualitative insights to provide you with the necessary information to identify potential for improvement and strategically manage your brand.

• Brand strategy & management
• Brand positioning & value proposition
• Brand architecture & migration
• Cultural brand safety & governance
• Brand performance measurement & analytics