What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.
What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.
The topic of purpose has taken root in the DAX: Roughly 80 percent of the DAX 30 companies have now published a purpose statement. Often, their first response is to embellish their websites in large letters. Sometimes the companies…
April 28, 2021 - With the evolving discussion about corporate purpose, we witness a growing number of smaller and larger corporations exploring the process...
April 15, 2021 - More and more companies are positioning themselves publicly with a corporate purpose that takes the common good into account. In purpose projects...
March 29, 2021 - Many people talk about it, often with long explanations and flowery words. But in a nutshell what exactly is a corporate purpose? Corporate purpose...
Interview with DUB
March 25, 2021 – Companies with a clearly communicated purpose grow above average, are more innovative
Comment
March 15, 2021 – What is the significance of an overriding corporate purpose in times of existential challenges, when companies may even have to lay off employees? In a…
Interview in W&V
March 5, 2021 – Do companies need a purpose to stand out from the competition? And how do they succeed in developing, properly anchoring and living…
Interview with consulting.de
February 20, 2021 – In its comprehensive purpose study , Globeone examined the brand claims of a total of 238 companies in Germany, Switzerland, the USA, China and Brazil…
Study
May 4, 2021 – A growing number of companies and institutions are exploring their core reason for existence as purpose-driven positioning is increasingly…
Study
November 3, 2020 – Most Swiss companies are well on their way to being at least partially credible for a purpose-driven positioning, according to the results…
Study
September 29, 2016 – German companies are too egocentric in their brand positioning. They usually talk about their own product and often fail to address…
Managing Partner Cologne
Managing Partner Zurich
Manager Cologne
