Corporate purpose

What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.

CORPORATE PURPOSE

What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.

FEATURED

HARNESSING THE POWER OF CORPORATE PURPOSE

Successful purpose development in 5 steps

April 28, 2021 - With the evolving discussion about corporate purpose, we witness a growing number of smaller and larger corporations exploring the process...

purpose misconceptions

The 5 biggest purpose misconceptions

April 15, 2021 - More and more companies are positioning themselves publicly with a corporate purpose that takes the common good into account. In purpose projects...

corporate purpose definition

Corporate purpose definition: what is it all about?

March 29, 2021 - Many people talk about it, often with long explanations and flowery words. But in a nutshell what exactly is a corporate purpose? Corporate purpose...

POINTS OF VIEW ON CORPORATE PURPOSE

Interview with DUB

Purpose-driven organizations: “No pure
altruism”

March 25, 2021 – Companies with a clearly communicated purpose grow above average, are more innovative

Comment

Corporate purpose: door opener for big changes

March 15, 2021 – What is the significance of an overriding corporate purpose in times of existential challenges, when companies may even have to lay off employees? In a…

Interview in W&V

Do-gooders or hypocrites? Why purpose credibility is elementary

March 5, 2021 – Do companies need a purpose to stand out from the competition? And how do they succeed in developing, properly anchoring and living…

Brand claims

Interview with consulting.de

Brand claims: “What’s in it for the customer?”

February 20, 2021 – In its comprehensive purpose study , Globeone examined the brand claims of a total of 238 companies in Germany, Switzerland, the USA, China and Brazil…

STUDIES ON CORPORATE PURPOSE

Study

Purpose Readiness Study Germany 2021

May 4, 2021 – A growing number of companies and institutions are exploring their core reason for existence as purpose-driven positioning is increasingly…

Study

New Purpose Readiness Survey 2020 for Switzerland

November 3, 2020 – Most Swiss companies are well on their way to being at least partially credible for a purpose-driven positioning, according to the results…

Study

No Purpose, No Brand! Study by Globeone Germany

September 29, 2016 – German companies are too egocentric in their brand positioning. They usually talk about their own product and often fail to address…

DISCUSS WITH OUR CORPORATE PURPOSE EXPERTS

DR. NIKLAS SCHAFFMEISTER

Managing Partner Cologne

CARINA HAUSWALD

Managing Partner Zurich

SIMON ASCHERMANN

Manager Cologne