What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.
What is your organization’s reason for being and how can it make a positive contribution to society faced with immense global challenges? Questions that no contemporary business strategy and brand positioning can ignore. Learn more about the transformative power of purpose here.
The Globeone Purpose Readiness Index is one of the largest purpose credibility measurements of German companies. More than 4,300 consumers were asked to evaluate around 130 organizations whether they are future-proof, sustainable, authentic and socially relevant.
With the evolving discussion about corporate purpose, we witness a growing number of smaller and larger corporations exploring the process...
More and more companies are positioning themselves publicly with a corporate purpose that takes the common good into account. In purpose projects...
Many people talk about it, often with long explanations and flowery words. But in a nutshell what exactly is a purpose?...
Interview with DUB
Companies with a clearly communicated purpose grow above average, are more innovative
Comment
What is the significance of an overriding corporate purpose in times of existential challenges, when companies may even have to lay off employees? In a…
Interview in W&V
Do companies need a purpose to stand out from the competition? And how do they succeed in developing, properly anchoring and living…
Interview with consulting.de
In its comprehensive purpose study , Globeone examined the brand claims of a total of 238 companies in Germany, Switzerland, the USA, China and Brazil…
Study
The Globeone Purpose Readiness Index is one of the largest purpose credibility measurements of German companies. More than 4,300 consumers were….
Study
Corporate purpose is for sure no unknown among stock-listed German companies anymore. In fact, a large number already positions themselves…
Study
A growing number of companies and institutions are exploring their core reason for existence as purpose-driven positioning is increasingly…
Managing Partner
Managing Partner
Managing Partner
