We are a management consultancy specialized in brand management, strategy, communications, and research. We are passionate about positioning brands in their home markets and around the globe.

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Market-driven positioning: Only the best value proposition guarantees success

Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factors are directly…

Global, hybrid or local: Four decision factors for the right degree of adaptation to the target market

The successful positioning of a brand is part of the high art of marketing. Based on complex factors, a concept…

HR Manager (m/f) 50-100%

globeone is a management consultancy specialized in strategic marketing, brand management, and communications. We combine global strategy and local opportunity…

From brand image to purchase activation: 4 stumbling blocks in brand communication

Again and again, brand managers underestimate the simple fact that brands are first and foremost created in the minds of…

Successful internationalization of brands – It’s all about the right start!

Despite the protectionist demeanor in Washington D.C., German companies have realized record investments abroad in 2017, according to the German…

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