We are a management consultancy specialized in strategic marketing, brand management, and communications. We are passionate about positioning brands in Germany and the world’s growth markets.

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China – the ultimate market for mobile advertising

China seems to be the ultimate market to leverage on mobile advertising. The two main reasons behind this trend are,…

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Brands need to stand out from the drum beat in the ever-changing digital marketing ecosystems

The digital revolution has permanently changed consumer shopping behavior. Consumers all over the world have always compared prices, looked for…

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globeone in Neue Zürcher Zeitung: Hoping for the advertising effect of the World Cup

From: Neue Zürcher Zeitung (June 20, 2014) Until now, some of the strongest Brazilian brands were players in very traditional…

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World Cup fever in China

The current football World Cup in Brazil demands everything from Chinese fans. China is 11 hours ahead of Brazil, meaning…

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Globeone in Spiegel: Aircraft manufacturer Embraer – Brazil’s huge niche player

From: Spiegel Online ( June 18, 2014) Spiegel Online, a leading German newspaper, published an article about the Brazilian aircraft…

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