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Brand New World: The Paradigm Shift in B2B Communications – Part III

The Digital Marketing Campaign The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and reconsidering current…

CEO Positioning: How the Boss can Support Your Brand

When Forbes presented its latest annual list of the world´s 10 most powerful CEOs in December 2016, it was a…

Brand New World: The Paradigm Shift in B2B Communications – Part II

Part II – Transforming the Brand Experience The Business world is firmly focusing on digital transformation. Companies are feverishly assessing…

How China is Plowing up the Global M&A Landscape

Slower growth back home, the pursuit of established brands with their management plus distribution channels in the West and the…

Brand New World: The Paradigm Shift in B2B Communications – Part I

Part I:  New Value Chains are Altering the Role Allocation  The Business world is firmly focusing on digital transformation. Companies…

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