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We are a management consultancy specialized in strategic marketing, brand management, and communications. We are passionate about positioning brands in Germany and the world’s growth markets.

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globeone in CampaignAsia: Opinion piece – Social sellers as new tool for brands on WeChat

Campaign Asia-Pacific, the region’s most popular platform for marketing communication insights, launched a globeone opinion editorial which discusses new opportunities…

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Chinese premium tires for Germany – globeone supports Linglong in extensive market initiative in Europe

Sponsoring contract with German top Bundesliga club Wolfsburg United Decision for first R&D center in Europe to be set-up in…

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Simply mediocre: What German brands might learn from emerging market brands from China – lesson I

The conquest of Chinese brands over the global market has started. These emerging brands are growing fast and are destined…

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Amazon wants a piece of the pie

While in Germany, the fifth season of Carnival is starting, in China it is time for the annual Singles’ Day…

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Chinese Chic – The rise of “Designed in China”

China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominance is now challenged by…

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