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We are a management consultancy specialized in strategic marketing, brand management, and communications. We are passionate about positioning brands in Germany and the world’s growth markets.

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Chinese Chic – The rise of “Designed in China”

China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominance is now challenged by…

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Academic exchange @ globeone

At globeone we like to do more than share our knowledge, insights, and expertise solely in our daily business routine.…

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globeone wins China Marketing Excellence Award

According to organizers and attendees, the recent China International Marketing Conference 2014 was a great success, with the theme this…

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China – the ultimate market for mobile advertising

China seems to be the ultimate market to leverage on mobile advertising. The two main reasons behind this trend are,…

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Brands need to stand out from the drum beat in the ever-changing digital marketing ecosystems

The digital revolution has permanently changed consumer shopping behavior. Consumers all over the world have always compared prices, looked for…

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