We are a management consultancy specialized in brand management, strategy, communications, and research. We are passionate about positioning brands in their home markets and around the globe.

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Brand Building and Marketing in Key Emerging Markets – Part XI

Expansion along city clusters Welcome back to our series on the 25 strategies that will support your brand building and…

Targeting Stakeholders: Corporate Communication during M&A Deals

If you want to study corporate stakeholder communication over the course of M&A deals as well as other change processes…

Employer Branding – The Secret Weapon in the War for Talent

In its 2016-2017 Talent Shortage Survey the Manpower Group, a specialist in innovative workforce solutions, reported that “more employers than…

globeone at the Consulting Days 2017

Come and visit us at the University of St. Gallen on October 24th – – we will be welcoming you both at the career fair and during our workshop on the topic of brand transformation in the age of change.

Opel´s purpose claim highlights risks and rewards of brand realignment

The earth beneath the global automotive industry is shaking. Manufacturers everywhere are experiencing a paradigm shift from traditional vehicles to…

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