We are a management consultancy specialized in brand management, strategy, communications, and research. We are passionate about positioning brands in their home markets and around the globe.

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Well baptized is half sold – The art of naming change programs

They call them “Number One”, “Perform to win”, “Global Excellence”, or “LIFT.” Companies like to dress their strategies, efficiency programs,…

Brand Building and Marketing in Key Emerging Markets – Part XI

Expansion along city clusters Welcome back to our series on the 25 strategies that will support your brand building and…

Targeting Stakeholders: Corporate Communication during M&A Deals

If you want to study corporate stakeholder communication over the course of M&A deals as well as other change processes…

Employer Branding – The Secret Weapon in the War for Talent

In its 2016-2017 Talent Shortage Survey the Manpower Group, a specialist in innovative workforce solutions, reported that “more employers than…

globeone at the Consulting Days 2017

Come and visit us at the University of St. Gallen on October 24th – – we will be welcoming you both at the career fair and during our workshop on the topic of brand transformation in the age of change.

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